The Search Marketer’s Dilemma: Reporting Vs. Optimizing

Cross-channel revenue attribution – arguably the most widely agreed upon concept in the analytics space – is ironically the source of the search marketer’s dilemma. The dilemma is simple conceptually but digging into it brings up some fundamental flaws in conversion modeling and highlights..

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The Search Marketer’s Dilemma: Reporting Vs. Optimizing

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